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NewcastleGateshead Initiative

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NewcastleGateshead Initiative

NewcastleGateshead Initiative is the destination management and marketing agency for NewcastleGateshead; a public private partnership supported by Gateshead Council and Newcastle City Council, working with around 170 private sector partner organisations across NewcastleGateshead and the wider region.

All of our activity aims to promote and position NewcastleGateshead as a world-class, vibrant tourism destination, through targeted marketing and PR campaigns nationally and internationally and through the work of our cultural programming team and convention bureau. We are supported by a board offering expertise from a range of sectors and professions. We also work with a wide range of partners, stakeholders and businesses who share our ambition to promote the ‘twin cities’ of NewcastleGateshead as a world-class place in which to visit, live, learn, work and invest.

Established in 2000, we have worked hard to support the growth of the visitor economy and develop the NewcastleGateshead brand; it is estimated that visitors to NewcastleGateshead from around the UK and overseas currently contribute £1.4bn annually to the local economy (a growth of 15% or £188m since 2006).


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