Updated 13th May 2021
International Newcastle is working with the Cabinet Office’s National Resilience Hub (NRH) to get messages out to communities across the area (especially for different language and cultural communities), through networks and intermediaries. The NRH provides communications and toolkits which can be shared by organisations working with communities, as well as links and information for social media and resources in different languages.
Toolkits
Partners are asked to share information and resources from these toolkits across your communications channels and through your interactions with communities.
The toolkit contents are summarised below and are in date order, most recent first, which have the latest guidance.
Newcastle specific information and support
Newcastle as a city is working in partnership to tackle Covid-19 and ensure information and support is available for our diverse communities in different languages and formats from trusted sources. Click here to find out more and access Newcastle Covid-19 resources, information and support for diverse communities
Click to download the 12th May Stakeholder and Influencer Toolkit
This toolkit includes information, guidance, assets and resources to share online and with communities about:
- Step 3 of the Roadmap out of Covid-19 restrictions from 17th May and resources to share
- Meeting friends and family and staying safe
- Travel restrictions easing in the UK, travelling safely and and the traffic light system for international travel
- Vaccines for the over 40s, videos from community leaders to help tackle the spread of false information
- Changes to numbers allowed at weddings, funerals and guidance for events such as Eid and Shavout
- Routine testing and inforamtion in different languages
- Mental wellbeing and Every Mind Matters campaign information and resources to share
Click to download the 29th April Stakeholder and Influencer toolkit
This toolkit includes:
- Roll out of vaccination for those aged 42 and over
- Vaccine safety information and resources, including links to videos by trusted community leaders
- Testing and why it is still important, including types of tests and how to book, including advice in different languages on tests
- Festivals and how to celebrate safely, including advice about celebrating Ramadan safely and vaccines
- Social media resources explaining the roadmap (in BSL) and images to share in different community languages
Click to download the 22nd April Stakeholder and Influencer toolkit
This toolkit includes:
- News about new drugs to treat Covid-19
- Vaccines for over 45s and progress with the programme
- Free testing kits and booking tests
- Messages and resources about Festivals and Events, including testing and vaccines during Ramadan in South Asian Languages: Gujarati, Punjabi, Sylheti, Tamil and Urdu
- British Sign Language vidoe explaining the roadmap
- Assets from the Public Health England resources centre to help with COVID-19 messages; including those in community languages
Click to download the 15th April Stakeholder and Influencer toolkit
This toolkit includes:
- Advice on step 2 in Government roadmap to reopening and resources available in different languages to share
- Vaccine programme rollout, update and resources
- Messaging about tests and free testing available
- Resources around Festivals and religious observances
Click to download the 8th April Stakeholder and Influencer toolkit
This toolkit includes:
- Roadmap for lifting restrictions from 12th April
- Free rapid testing for people in England from 9th April twice a week and booking links
- Hands Face Space and Fresh Air guidance
- Vaccine guidance and promotion (including translated resources for sharing with different language communities)
- Guidance on celebrating Ramadan safely and vaccine promotion
Click to download the 1st April Stakeholder and Influencer toolkit
This toolkit includes:
- Guidance for those shielding and staying safe
- Video and other resources links about staying safe as restrictions are lifted
- Guidance on festivals (Easter, passover, Ramadan)
- Video and other resources aimed at the Black community encouraging vaccine take up
- Guidance on testing and Covid-19 symptoms
Click to download the 25th March Stakeholder and Influencer toolkit
This toolkit includes:
- Information on the roadmap and easing of restrictions from 29th March
- Guidance and resources on continuing to stay safe, working from home and stay at home
- Resources about the vaccines, including video about what happens when people get vaccines and why it is important for Carers
- Guidance on festivals such as Ramadan, Passover and Easter
- Links to inforamtion on testing, including workplace testing and booking tests
Click to download the 18th March Stakeholder and Influencer toolkit
This toolkit includes:
- Vaccine progress and booking, plus safety assurance on the AstraZeneca vaccine
- Shielding stopping on 1 April
- Stay at home guidance and resources and hand washing
- Covid-19 symptoms and testing, including testing for workplaces and booking tests
- Vaccine safety messaging
- Roadmap social media images for sharing
Click to download the 4th March Stakeholder and Influencer toolkit
This toolkit includes:
- Budget related information on the Coronavirus job retention and Self Enployed Income Support Scheme, business support
- Roadmap stage 1 (schools returning) and the four tests to opening up
- Stay at home messaging and keeping safe to stop the spread of the virus
- Vaccine update – 21million vaccinated, why it is important for people to be vaccinated and resources to encourage take up
Click to download the 25th February Stakeholder and Influencer Toolkit
The toolkit includes:
- Guidance on the 4-step plan for England from 8 March and the roadmap including videos and graphics to share on social media and other communications channels about the 4 steps
- Mass teststing for secondary schools and colleges
- NHS National Booking Service for over 64, certain health conditions
- Vaccination promotion messaging and resources to share (video, graphics)
Click to download the 19th February Stakeholder and Influencer Toolkit
This toolkit includes:
- Call for vaccinations and booking process and links for the over 65s and clinically vulnerable
- QCovid new technology identyifying high risk groups (820,000 adults aged 19-69) and their priority for vaccination
- Images and info in community languages for social media to stress stay at home
- Community testing and rapid testing (postcode checker, translated assets for different language communities)
- Vaccine explainer videos, images and in different languages to promote vaccination and also combat scams and fraud
Click to download the 12th February Stakeholder and Influencer Toolkit
This toolkit includes:
- Vaccination roll out success to date
- Rapid testing in 70% local authorities
- Social media assets to promote rapid testing (including community languages)
- Over 70s vaccination booking
- Celebrity videos for social media with stay at home messaging
- Resources in community languages for stay at home messaging
- Vaccine explainer videos inlcuding British Sign Language
- SHARE checklist and action fraud reporting of vaccine scams
- Chinese New Year stay safe messaging and how to celebrate online
Click to download the 5th February Stakeholder and Influencer Toolkit
This toolkit includes:
- Key messages about staying at home and staying safe during the vaccine roll out
- Stay Safe: Communications products (poster style images) for social media about staying safe and keeping others safe, Act like you’ve got it
- Door-to-door testing: Only in key areas (not currently in the North East) for the South Africa Covid-19 variant
- Testing: Messaging for people about testing and rapid testing, even if you don’t have symptoms, plus social media assets and links to more communications resources
- Vaccines: Videos and images (in English and South Asian Languages), to share through social media and websites; vaccine information in community languages – Arabic, Bengali, Gujarati, Polish, Punjabi, Romanian, Spanish, Swahili, Turkish, Urdu, Yoruba (and more videos in additional languages are in development); a webinar of facts about Covid19 vaccines for communities, a webinar on 6th February
- Vaccine misinformation and frauds and scams, Covid-19 Fact Check
- Mental Health: Every Mind Matters Campaign resources, top tips for dealing with anxiety and stress (images for social media and websites)
Translated guidance and assets in different languages
There are a range of translated materials in Arabic, Bengali, Farsi, Hindi, Polish, Punjabi, Slovak, Somali, Urdu:
- stay at home guidance
- meeting with others safely
- guidance for those that are shielding (also in Bulgarian, French, simplified and traditional Chinese, Nepali, Portuguese)
- translated assets in the Coronavirus Resource Centre downloadable posters on test and trace, stay safe guidance, restrictions and symptoms
Click to download the 25 January Stakeholder and Influencer Toolkit
This toolkit includes:
- Information about the vaccine roll out and the stay at home rules, plus the every mind matters campaign for mental health
- Stay at home advice, rapid testing, lockdown rules, social media to pass on, video about the virus from Dr Ranj Singh, stay at home images for social media
- Vaccinations – information about the programme, vaccines, videos to explain these that can be shared (Gujarati, English, Punjabi, Arabic, Hindi and Farsi) and a video on vaccine role out and one on how the vaccine works
- Vaccine related fraud or scams and false information – plus a link to the Government’s SHARE checklist to help check info before sharing on social media/online; link to police fraud action line
- Every Mind Matters Campaign second phase – calls to action on talking about mental health and support; social media advice; interactive quiz for the Mind Plan, Mind Plan Video, social media animations and statistics about Every Mind Matters, links for NHS talking therapies
Click to download the 25 January Stakeholder and Influencer Toolkit
This toolkit includes:
- Information about the vaccine roll out and the stay at home rules, plus the every mind matters campaign for mental health
- Stay at home advice, rapid testing, lockdown rules, social media to pass on, video about the virus from Dr Ranj Singh, stay at home images for social media
- Vaccinations – information about the programme, vaccines, videos to explain these that can be shared (Gujarati, English, Punjabi, Arabic, Hindi and Farsi) and a video on vaccine role out and one on how the vaccine works
- Vaccine related fraud or scams and false information – plus a link to the Government’s SHARE checklist to help check info before sharing on social media/online; link to police fraud action line
- Every Mind Matters Campaign second phase – calls to action on talking about mental health and support; social media advice; interactive quiz for the Mind Plan, Mind Plan Video, social media animations and statistics about Every Mind Matters, links for NHS talking therapies
Click to download the 14 Jan 2021 Stakeholder and Influencer Toolkit
This toolkit has up to date information about:
- Stay at Home rules
- vaccines and vaccination programme (including video in Punjabi, Arabic, Hindi and Farsi)
- vaccine related fraud and scams
- a share checklist for social media
- mental health support (Every Mind Matters Campaign)
- domestic violence support
Click to download the 7 Jan 2021 Stakeholder and Influencer Toolkit
This toolkit includes information on:
- grant package of £4.6bn to support business and protect jobs and business support advice and guidance
- lockdown rules and support bubbles
- helping children learn from home and the BBC programmes
- university students studying remotely
- the two vaccines approved (at that time) and video of how the vaccine works (including in Punjabi, Arabic, Hindi and Farsi)
- mental health support (Every Mind Matters Campaign and NHS talking therapies)